Sunday
Morning
Music
Limited
A flexible logotype designed for a local music studio.
This is a simple and flexible logotype designed for a friend's music studio in Hong Kong. A touch of yellow (original version) is added to emphasize characters and elements related to the sun (hence drawing a connection with the company's name). The logotype can be further decorated with other graphical components (i.e. Christmas edition in the first image) for special occasions and holiday seasons.
| 2016 | Freelance project
LUCI di GALA
by KTL Jewellery
A logo redesign project for an emerging, youthful jewellry brand.
Luci Di Gala (LDG) is a sub-brand under the local jewellry provider KTL International. The company exports fine jewellry to brands around the world (B to B business), while LDG, its sub-brand, targets on providing ready-to-wear jewellry pieces to average customers. LDG has already established several physical stores in mainland China but the company decided that it needed an identity makeover. Our job was to redesign its logo, and if necessary, change its brand name for better recognition within the market.
Using ‘light’ as our concept ('Luci' is translated as 'light' in Italian, and the brand's establishment was inspired by the Golden Tree from the romantic Italian old town Lucignano, hence its name), we went on to experiment with different graphical forms and representations of light. The final result is a classic, elegant logo emphasizing a sparkling star that resembles the light reflected by the brand's delicate jewellry pieces.
Learn more about Luci Di Gala:
Website
Instagram
Facebook
| 2015 | Commercial project
(completed during internship)
Affiliated design studio: Edited
Logo application at the brand's booth at the Hong Kong Jewellery & Gem Fair.
Packaging application.
Tiffany is a young, talented baker with a dream of opening her own cafe one day. This design was inspired by some of her drawings; the girl with short hair is, in fact, a character representing Tiffany herself. The logo is then developed based on strokes created by oil pastels, hoping to reflect her illustrations and the youthful and playful personality of Tiffany and her bakery.
| 2015 | Freelance project
Tiffany's
Tailormade Bakery
A logo design proposal for a local online bakery named after its young baker.
Patrick, our client, is a yoga instructor and a rock
music enthusiast. The logo development shows a variety of interpretations of these two elements:
transforming from the serenity and fluidity of yoga to the energetic, dynamic and rhythmic vibe of rock n' roll.
| 2014 | School Assignment
Wild Lotus
A series of logo designs for a client's personal identity project named 'Wild Lotus'.